Local Green Points, the UK’s leading provider of resident engagement services for waste and recycling, today announced its new product, Food Waste Challenge, which provides local authorities with a cutting-edge approach to reducing food waste.
Food Waste Challenge, which engages residents in positive food waste behaviours such as using up leftovers, is being rolled out to residents in the London Borough of Havering from July 2017 closely followed by Waltham Forest and Kingston, with other councils expected to follow.
Food Waste Challenge is a programme that motivates households by combining a dynamic new digital platform with competitive elements, innovative communications and performance monitoring. Local Green Points recognises there are wide differences in the collection regimes provided by each local authority and has therefore designed Food Waste Challenge to be fully flexible and customisable for each local authority.
Research carried out by WRAP
(The Waste and Resources Action Programme) between 2013 and 2016 estimates that wasting food costs the average UK household £470 a year. This costs the UK £17 billion a year and is associated with around 20 million tonnes of greenhouse gas (GHG) emissions. 60% of this food waste could have been avoided. If we all stop wasting food, WRAP says the environmental impact would equal taking 1 in 4 cars off the road.
The programme will motivate residents to reduce the amount of food waste thrown out through smarter shopping habits, better portion control and using up leftovers, as well as participating in a food recycling service where that’s provided.
It will provide local authorities with a customised digital platform, and a bespoke communication plan to ensure success. Real-time analytics and monitoring data will be used to measure the programme’s effectiveness.
Graham Simmonds, managing director at Local Green Points, says: “This new programme will help councils reduce the amount of food waste in residual bins and cut down contamination rates by educating residents to dispose of waste correctly. It’s a win:win as residents benefit by saving money on their weekly food bill.”
Food Waste Challenge encourages competition with leader boards and prizes and is a fun, new engagement tool to support local authority waste and recycling services.
For further information: Contact Almaz Gaere at Local Green Points on [email protected]
or call 020 7326 5055
About Local Green Points:
Local Green Points is an LLP company backed by Green Rewards, the UK’s leading supplier of sustainable rewards programmes. The Company provides a range of services to local authorities that encourage waste reduction, recycling and reuse, and its local authority clients include the London Borough of Hackney, London Borough of Camden, London Borough of Bexley, The Royal Borough of Kingston upon Thames, Coventry City Council, St Helens Council, Westminster City Council and many more. Its parent company, Green Rewards, operates the workplace sustainability programme, JUMP, and its clients include RBS and Swansea University.